Made

Brand Guidelines

Design system and visual identity for Made

Logo

Made Logo
Made Logo

Agent Colors

Each agent has a unique color identity for instant recognition.

Milo

Creative Director

Hex#3B82F6
Tailwindblue-500

Zara

Community Manager

Hex#FBBF24
Tailwindamber-400

Remi

Content Producer

Hex#A855F7
Tailwindpurple-500

Lila

Distribution Manager

Hex#EF4444
Tailwindred-500

Amie

Relationship Manager

Hex#F97316
Tailwindorange-500

Enzo

Strategist

Hex#10B981
Tailwindemerald-500

Agent Gradients

Gradient backgrounds used on each agent’s showcase page.

Milo

linear-gradient(to bottom right, #1e3a8a, #1e40af, #000000)

Zara

linear-gradient(to top left, #F29B28, #FEDB4D)

Remi

linear-gradient(to bottom right, #581c87, #6b21a8, #000000)

Lila

linear-gradient(to bottom right, #7f1d1d, #991b1b, #000000)

Amie

linear-gradient(to bottom right, #F5962D, #F1762F, #E7601E)

Enzo

linear-gradient(to bottom right, #14532d, #166534, #000000)

Brand Colors

Core colors used throughout the interface.

Made Dark

Primary background

#0A0A0F

Made Dark Secondary

Secondary background

#1A1A2E

Made Dark Accent

Accent background

#16162A

Gradient Start

Primary gradient

#6366F1

Gradient End

Primary gradient

#EC4899

White

Text & borders

#FFFFFF

Typography

Fonts

Primary Font

System UI

system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif

Monospace Font

Space Mono

Used for technical elements, data displays, and code

Type Scale

4xlThe quick brown fox36px
3xlThe quick brown fox30px
2xlThe quick brown fox24px
xlThe quick brown fox20px
lgThe quick brown fox18px
baseThe quick brown fox16px
smThe quick brown fox14px

Components

Buttons

Primary CTA

Cards & Glass Effects

Standard Card

bg-[#1A1A2E] with border

Glass Card

bg-white/5 backdrop-blur-lg

Dark Glass

bg-black/20 backdrop-blur-lg

Border Radius

full
2xl (16px)
xl (12px)
lg (8px)
md (6px)

Agent Avatars

Visual representations of each AI agent.

Milo

Milo

Zara

Zara

Remi

Remi

Lila

Lila

Amie

Amie

Enzo

Enzo

Spacing Scale

gap-1
4px
gap-2
8px
gap-3
12px
gap-4
16px
gap-6
24px
gap-8
32px
gap-12
48px
gap-16
64px

Effects

Glow Effect

box-shadow: 0 0 30px rgba(99, 102, 241, 0.6)

Hover Scale

Hover me

hover:scale-105 transition-transform

Downloads

Made Brand Guidelines — Internal Use Only