Continuous detection, per-match decisions
Lila can monitor unauthorised use of your work across YouTube and supported platforms, and apply one of four policies per match: monetise, block, takedown, or track.
Content Protection layers three detection systems: YouTube Content ID, Facebook Rights Manager, and RHEI's proprietary detection technology. Every potential match is reviewed by a 24/7 team of trained rights specialists in Canada, Australia, and Europe before a claim is filed. The decision is per match, not blanket: monetise (run ads on the re-upload, collect via revenue share), block (hide the upload), takedown (remove it), or track (just watch). Most creators are fully protected within 48 hours of registration.
The Difference Made Makes
Detection coverage
Manual searching, intermittent, mostly missed
Detection coverage
Content ID + Rights Manager + RHEI proprietary detection, 0/0
Decision per upload
Blanket takedown or no enforcement
Decision per upload
Monetise, block, takedown, or track. Picked per match.
How It Works
Register your content
Tell Lila what you own, your authorised channels (allowlist), and any territory or rights specifics. Most creators are fully protected within 48 hours.
Continuous detection
Detection runs 24/7 across YouTube and supported platforms. Specialists verify potential matches before claims go out.
Set policy per match
Choose monetise, block, takedown, or track per match, or set defaults. Lila and the RHEI team handle enforcement.
Frequently Asked Questions
YouTube is the primary platform with full Content ID integration. Facebook and Instagram are available for high-volume libraries. TikTok and additional platforms, plus live-stream monitoring, are available through Business and Enterprise packages.
Content ID is one signal layered with Rights Manager and RHEI's proprietary detection, then verified by trained specialists. Across partner catalogues, that has unlocked more than 800,000 incremental claims that Content ID alone missed, and up to 40% more revenue from fan-uploaded content.
The decision is per match. Monetise lets fans keep their video and routes the revenue to you; takedown removes the upload; block hides it; track does nothing. You set the policy.
Detection is continuous, but claim data inside Lila typically runs 2-3 days behind due to platform reporting delays. The lag is platform-side, not Made-side.
No. Made for Rights is accessed through Lila inside your Made account. Business and Enterprise clients also work through Lila with expanded coverage and dedicated support.